‘7 marketing gimmicks that could damage your brand’ – Marketing Land
Timothy Carter says, “What’s the difference between a gimmick and a strategy? Honestly, not much.
The difference is semantic, and I’m not here to argue about the differences. I’m here to argue that some marketing tactics rely on carefully thought-out strategies that guide users to your brand and help them make informed buying decisions, and others are meant to elicit knee-jerk reactions.
Both can be artful, and both can be effective, but one could be seen as having more integrity.
Even so, there have been some amazing marketing gimmicks in the past, and some have given life to otherwise uninteresting brands. But the failure rate for “gimmicks” is higher than it is for more thought-out strategies, and some gimmicks might actually damage your brand if they fail.
The following seven marketing gimmicks have a high chance of doing more harm to your brand than good.
1. A misguided contest
Contests are an advisable strategy in general; they tend to drive lots of user interaction and sharing, and they may even give you some user-generated content — but therein lies the danger”.
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