Nikki Gilliland says, “Mail Newspapers has recently relaunched its ecommerce site, expanding its product offering for greater relevancy and choice for consumers.

If this is news to you, don’t worry, I wasn’t aware the publisher had ventured into the world of online shopping either.

MailShop describes itself as a “sophisticated online shop”, selling home, garden and lifestyle items from select number of retail partners.

It is clearly targeted towards readers of The Daily Mail and the Mail on Sunday.

As a person who definitely doesn’t fall into this bracket, I was simultaneously reluctant and intrigued to check it out.

Here’s what I thought.

First impressions & features

My first impression of the site was that it looks quite basic, but with all the hallmarks of a modern ecommerce store, it is appealing enough”.

MailShop: A review of The Daily Mail’s revamped ecommerce site

Econsultancy

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