Ben Potter says, “If you’re a digital agency, business development is hard work. 

Your average ecommerce manager or head of digital marketing is absolutely inundated with calls and emails making grand promises of ‘bigger this’ and ‘better that’.

Furthermore, their needs are constantly evolving.

Cutting through the noise is a major challenge, especially for agencies who either cannot find, or cannot afford to invest in, a full-time business development manager.

In such instances, it is often down to the agency owners to manage new business (along with everything else!) but perhaps without the structure, processes and skills possessed by a seasoned professional.

If that sounds like you, or if you’re fairly new to the world of business development, I hope you’ll find this a useful read”.

Ten guiding principles to help small digital marketing agencies win more business

Econsultancy

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