Clint Evans says, “That is the question. We’re confident Bill Shakespeare would still be a famous playwright today. He’d still garner massive attention and accolades wordsmithing in today’s attention-starved environment. But what about the rest of us?

First, we’re not fans of the label “content marketing.” We don’t think it’s accurate, especially the way most people “content market.” But it has caught on in the lexicon and is easy for most business people to grasp. At least it’s not jargon.

Many people think content marketing is a new concept. It is… about as new as Gutenberg’s printing press (invented around 1440 A.D.).

John Deere Company has used this concept successfully since 1894. They printed their catalog for bicyclers in 1894 (and probably printed catalogs before that). Soon after, 1895, “The Furrow“ debuts. “Telling stories that folks enjoy reading — and that they can use in their own operations — has been the recipe since the beginning. Even the most technical subject has to have a human story behind it.” So said current publications manager David Jones, the publication’s 14th leader”.

The Content Marketing Arms Race — to Participate or to Not Participate?

Entrepreneur

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