‘Yahoo Q3 revenue beats estimates though search and display revenues were down’ – Marketing Land
Greg Sterling says, “In what might could be its next-to-last earnings release as an independent company, Yahoo posted better-than-expected results this afternoon. Total revenue came in at $1.305 billion, just beating consensus financial estimates of $1.30 billion.
This comes amid some uncertainty about the status of the more than $4.8 billion acquisition of the company by Verizon. The widely reported Yahoo data breach is being considered as a potentially “material” event by Verizon. However it’s unlikely to totally kill the deal.
Yahoo paid search clicks were off in Q3 by 22 percent, year over year, but price-per-click was up 9 percent. Overall search revenue was down 15 percent. Display ads sold was down 5 percent but the price per ad was up slightly.
GAAP Search revenue was $703 million. GAAP display revenue was $476 million, off 7 percent year-over-year. Some analysts had expected a much larger decline in display advertising. Other revenue was $126 million”.
Yahoo Q3 revenue beats estimates though search and display revenues were down
Comments are closed.