‘5 Reasons Your Business Should Have Strategic Partnerships’ – Business.com
Connor Blekley says, “Strategic partnerships are nothing new. Companies have been working together for mutual benefits for a long time for a profitable future, with teams like Starbucks and Google, Spotify and Uber, and McDonald’s and Coca-Cola.
Though they’re large-scale examples, they’re examples of how strategic partnerships can work for both companies.
Here are five ways that a strategic partnership can help you grow your business.
1. Access to new customers
Being in a strategic partnership means access to new customers, embedded in this is an opportunity for free advertisement. When you’re paired with another business, you’ll be able to reach their clients as well. This is an incredibly effective marketing strategy, as you’re able to stretch your reach into double the clientele.
There’s almost no reason to be turned down by the other company either if your business is strong enough. For example, Starbucks has no reason to decline Google’s free attempt at securing some marketing because they receive just as much of a benefit“.
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