Greg Sterling says, “Facebook wants to be the mobile solution for local businesses. It also sees itself increasingly as a local commerce platform for consumers. The company’s recent introductions of Marketplace and its Events app are indications of a full court press into local.

Today Facebook is adding more tools for consumers and business owners:

  • booking and ordering for Pages;
  • social recommendations; and
  • local event discovery.

The most significant of these new tools is online food ordering and the ability to buy tickets and book appointments on Pages through “call to action” buttons”.

Facebook adds new tools for local discovery and commerce

Marketing Land

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