Stephanie Miller says, “Customers are fully mobile-enabled, so why not your marketing and sales teams?  

Arming your field teams with mobile devices to share data back to a central analytics team can result in important real-time insights and a dramatic positive revenue impact.

Mobile is changing both the front and back end experience of the customer journey.

Not only are customers using devices to research, buy and discover products, marketers are using devices to gather crucial data to accelerate the sales path.

One area of successful digital transformation is how mobile analytics has changed the buying experience – in retail, hospitality and even healthcare.

We all love ecommerce with its efficiency and cost effective sales approach.

Yet, the retail floor is still a huge opportunity – not just for sales, but for insights on customer behavior and interests“.

How mobile-enabled analytics can help to boost sales in-store

Econsultancy

Sharing is caring