Jeff Rajeck says, “Three out of every five people on Earth and more than half of the global internet population live in an Asia-Pacific (APAC) country.

With impressive numbers like this, it is likely that most in our industry will, at some point, face the challenge of marketing in the region.

Of course Asia-Pacific also offers great opportunities for brands to find new markets and even develop new products“.

Six things marketers should know about social media in Asia-Pacific

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