Katy Embry says, “Blogging is the outcome of your research, understanding of a topic, your expressions based on your audiences’ preferences. Email marketing is the platform that helps marketers promote their brand. Blogging is like the icing on the cake named ’email marketing’, making both equally desirable and worth the read. So, if you create a marketing synergy with combined blogging and email marketing practices, you will get the expected marketing results. While blogs help you to get noticed across search engines, emails help you get connected with prospective clients on a personal level through relevant offers.

Email newsletters and blogs create an environment for marketers to touch base with audiences through different routes for the same motive that is the brand promotion. Your blogs can promote your email lists, and your emails can include links to relevant blogs. Since almost every working professional uses mobile devices nowadays, your blogs and emails should be readable in them. So, now that you are set to get ready for the techniques that can be used for integrating blogs and emails, let us take you through those:-

1) Make blog posts your cookies

The best way to get people to open and read your emails would be by integrating blog content with your emails. So, this way all the people in your email list get updated about new content through a single email. So, when you do plan to share your blogs to your email list, get these points right for successful execution of the task:
Email Marketing tools like MailChimp, AWeber, Feedblitz, etc. offer RSS campaign features that let you publish your blog posts along with your emails”.

3 Ways to MaTop 5 Way To Merge Blogging With Email Marketing

Entrepreneur

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