Jason Lucash says, “My company OrigAudio manufactures premium quality audio products. The bulk of our sales comes from customizing products for brands to sell and give away to their employees, fans and customers as promotions and giveaways. Getting in front of our target market audience is difficult, and we invest a lot of time and resources into creative marketing efforts. Because of the importance of marketing to our company and the potential of a successful campaign to an early-stage product-based company, we’re flooded with marketing “opportunities” on a daily basis. These include things like:

  • “For only $10,000 (and product costs) you can put your product in the hands of celebrities through our event gift bags.”
  • “Be a part of the upcoming XYZ comedy sequel movie. Pay $5,000 to have one of your products seen in the movie.”
  • “We’re throwing a large company party with hundreds of execs and people who may be interested in purchasing your products in the future. For a sponsorship fee of $20,000, you can have your name and logo in front of these decision makers at the event.”
  • “Have an Instagram and reality television star tweet about your product for a special rate of $7,000″.

Don’t Pay to Play the Game of Marketing: Here’s What to Do Instead

Entrepreneur

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