Greg Finn says, “A new report from social ad automation company Nanigans shows substantial growth in both YoY Facebook ad spend and on the overall Return on Ad Spend (ROAS). In Q3 2016, the average increase in ad spend was +249 percent YoY, while the average ROAS was also up 26 percent from 2015.

One of the main drivers of this increase was Facebook’s expanded Audience Network. In Q2 2016, that allowed brands to reach out to non-Facebook users, and Facebook added video ads to the Audience Network in May, opening it up up to even more ad types. From Q2 to Q3 2016, the off-Facebook audience network spend increased by four percent. The quality of the inventory didn’t suffer either, with click-through rates (CTR) rising by 37 percent in the same period”.

Fueled by the Audience Network, Facebook advertisers saw higher Q3 spends & returns

Marketing Land

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