‘How Marketers Can Use VR to Make Them a Success’ – Entrepreneur
AJ Agrawal says, “Virtual reality (VR) is the next big technology. And it’s growing at an extraordinary rate. The Oculus Rift for gamers has been one of the most successful VR devices to date. By 2020 it’s expected that 30 million U.S. consumers will be using the technology.
What hasn’t been looked at, though, is how marketers can use VR to make their campaigns and their businesses successful.
Begin by targeting consumers with mobile.
VR is already beginning to make its next move. Rather than putting a large headset on top of your head, you can now experience it from the comfort of your smartphone. It still requires you to stand around with a helmet on your head, though. Marketers can take advantage of this feeling of self-consciousness by producing mobile VR content that doesn’t take too long to watch.
Creating short-form branded experiences that can easily be shared can get people interested in what you have to offer. The reason why marketers should get on board with this now is because once it does take hold, you’ll be ready to ride the wave all the way to the top”.
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