Jayson DeMers says, “In the online marketing world, there’s no bell curve. There’s a sharp, exponential growth curve in terms of marketing success. The majority of online marketing tactics, especially those relegated to the inbound field (e.g., content and social media marketing) see a lukewarm return, while a handful of truly exemplary efforts end up going viral.

Quality and originality are big factors for this breakout success, but there’s also a sense of timing involved — and achieving all three is almost impossible if you’re relying on conventional wisdom or forced brainstorming.

So what’s the “extra” ingredient that these marketing geniuses have?

“Genius” is only a word

First, drop the misconception that some marketers are natural “geniuses,” while others lack the potential to create high-caliber campaigns. For some people, certain skills come easily or naturally, but that doesn’t mean others can’t acquire those skills. Through education, practice and refinement, any average marketer can become a “genius marketer” in his or her own right”.

10 skills genius online marketers have

Marketing Land

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