‘How fashion and travel are leading the way in m-commerce’ – Econsultancy
Gregory Gazagne says, “It seems that barely a week goes by without fresh evidence of the unstoppable rise of the smartphone.
Just last month, two new reports highlighted just how much of a focal point our phones have become in all our lives.
Deloitte’s Mobile Consumer Survey found that UK citizens look at their smartphones over a billion times a day, declaring that “no other personal device has had the same commercial and societal impact as the smartphone, and no other device seems likely to.”
Around the same time in late September the IAB released its ‘Mobile Commerce: A Global Perspective’ survey, which found that three-quarters (75%) of smartphone and tablet users say they have purchased a product or service on their smartphone or tablet in the past six months, and nearly a quarter (23%) buy on mobile devices on a weekly basis.
As the retail industry rapidly adapts to mobile usage, at Criteo we’re able to analyse millions of online sales in real time, on all devices and from thousands of brands across all industries”.
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