’25 Fantastic Examples of Brands Using Instagram’ – Entrepreneur
Sujan Patel says, “With more than 400 million active monthly users, Instagram has grown into a social network that businesses need to pay attention to. It’s more than just a photo-sharing site — it’s a way to engage fans and show off the best side of your business. Just look at this list of 25 companies that have mastered their brand focus on Instagram.
1. Lowes
Lowes does a smart job of promoting its products on Instagram: The company connects with users by showing people real-world applications for the products it sells.
2. Starbucks
To promote its brand and connect with customers on Instagram,Starbucks regularly brings in images of followers and makes them part of its brand story. In this way, Starbucks follows the advice of Ann Handley:
“Good content isn’t about good storytelling. It’s about telling a true story well.” — Ann Handley, MarketingProfs
3. Ben & Jerry’s
Ben & Jerry’s has some serious personality when it comes to flavors and brand positioning, and the company lets that personality shine in its Instagram posts”.
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