‘B2C Marketers Need to Give Content Marketing Time’ – CMI
Joe Pulizzi says, “If you follow Content Marketing Institute/MarketingProfs annual research, you learned three weeks ago that our most recent survey shows that content marketing has taken a turn for the better. Sixty-two percent of B2B marketers consider their organization’s overall approach to content marketing to be much more or somewhat more successful than one year ago. The same trend holds true for 63% of B2C marketers as we see with today’s release ofB2C Content Marketing—2017 Benchmarks, Budgets, and Trends—North America sponsored by Hightail.
As I detailed in my blog post about B2B marketers, there are several reasons why marketers are reporting that their organizations are more successful with content marketing this year; B2C marketers report that they’re doing a better job with content creation (77%) and developing or adjusting their content marketing strategy (71%)”.
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