Nikki Gilliland says, “There’s nothing quite like a bit of holiday research to get you through a rainy day.

Now, according to new stats from Signal, more of us than ever are using our smartphones to do it.

With 46% of millennials planning a trip using their mobile in the past year, it is the younger generation that is driving the digital shift.

So, how exactly are travel brands catering to mobile users, and more specifically, millennial mobile users?

Here’s a closer look.

Piquing initial interest

Google uses the term ‘micro-moments‘ to describe the times when we reach for our mobile phones for a specific purpose.

In terms of travel, the first interaction that many brands aim to capture is the ‘I want to go’ moment – i.e. the initial desire to travel”.

How travel brands are capturing millennial interest on mobile

Econsultancy

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