Sarah Quinn says, “Leads are the lifeblood of any business. After all, without leads, there can be no sales. Lead generation is the act of establishing interest in your products or services among a target market. Lead gen is a tricky business because leads can be at different stages in the buyer journey and therefore require different levels of nurturing.

Here are 5 lead gen mistakes that you have to stop making if you want to increase sales.

1. You’re too general

We’ve all heard the saying, “Jack of all trades, master of none,” this is not how you want customers to see you. However, it is exactly how they will see you if your message is too general.

You may think that creating generalized content will allow you to appeal to a wider audience, and so give you a better chance of generating leads. But when people search for content online, they are looking to solve a specific problem, not a general problem”.

Stop Making These 5 Lead Gen Mistakes

Business.com

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