’12 Personalized Email Examples You Can’t Help but Click’ – HubSpot
Aja Frost says, “If you’re anything like most people, you can probably rattle off 100 different things you’d rather do than dig through your inbox.
It starts to feel like a chore, because what’s in there isn’t very interesting. In fact, only 21% of consumers reported that they’ve received a memorable promotional email in the past two months, according to a study by Litmus.
To overcome that, many brands are using email personalization as a strategy for creating more engaging email experiences — ones that feel less like a robot, and more like a friend. 
The best part? Email personalization doesn’t need to be insanely complicated to resonate with recipients. To see what I mean, check out these 12 great email examples that cleverly use personalization.
12 Examples of Email Personalization in Action
1) JetBlue
Oh, JetBlue. You shouldn’t have.
This anniversary email highlights a creative example of a brand using something as simple as a date to provide a standout experience”.
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