‘How to Train Your Brain for Content Marketing Greatness’ – CMI
Roger C. Parker says, “At Content Marketing World2016, I was cheered by the emphasis placed on content quality.
Clearly, “good is no longer good enough.” Less and better are more important than “good.”
The emphasis on quality was introduced in keynote talks and reinforced by numerous presenters:
- Joe Pulizzi stated “Mediocre content will hurt your brand more than nothing at all.”
Mediocre content will hurt your brand more than nothing at all says @joepulizzi. #cmworldCLICK TO TWEET
- In his keynote address, Andy Crestodina of Orbit Marketing defined quality content as “content that shares research or a strong opinion.”
.@crestodina defines quality content as content that shares research or a strong opinion.CLICK TO TWEET
- Ann Handley from MarketingProfs emphasized the value in slowing down. Later, she expressed the sentiment in stronger language: “Slow the *&%^$ down and do your content marketing right — or don’t do it at all”.
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