Lesya Liu says, “Instagram and Snapchat continue to be some of the most disruptive forces in social media and digital marketing in general. Their influences are clear in the latest (so far only rumored) Pinterest concept.

According to anonymous advertising sources close to the company, the platform wants to develop a new placement for publishers and brands to focus on organic content by creating videos and multimedia posts. Advertisers will be given an opportunity to buy sections, primarily for video.

Pinterest is planning to test out the idea first before making commitment or charging for the space. The page might be called “Explore,” just like a similar section on Instagram. “Discover” is what Snapchat calls its own comparable space.

The latest trend in digital marketing, thanks to Instagram and Snapchat, is to stay native and true to each network before asking for any clicks to a website”.

Pinterest Is Rumored to Add Explore Section

Entrepreneur

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