Maz Nadjm says, “When running a quick search for the #SocialSelling hashtag through any social media listening tool, the amount of data you get in return is quite overwhelming.

According to TweetReach, during the three hours before I wrote this article, #SocialSelling gathered more than 800,000 impressions on Twitter.

This is just one of the many indications that show how hot of a topic social selling is right now.

With so many people talking about social selling and its “powers”, there is also a lot of (often uninformed) noise to cut through.

Large conversations usually carry the risk of huge misunderstandings, a little like Chinese whispers.

The more people get in contact with soundbites about social selling, the less clear it becomes what this strategy is all about”.

Social selling: What it is, and what it definitely isn’t

Econsultancy

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