‘The Simple 5-Step Method for Writing Sales Emails Prospects Will Actually Read’ – HubSpot

Leslie Ye says, “As if sales wasn’t hard enough, here are three sobering statistics:

• The average person’s attention span is 8.25 seconds.
• People receive an average of 88 business-related emails a day.
• 43% of people delete or stop reading long emails within the first 30 seconds of opening it.

Clearly, it’s getting harder and harder to reach prospects. But email as a sales tool isn’t going anywhere, so how do you cut through the clutter?

The BRIEF Method of Writing Sales Emails

Joe McCormack, author of Brief: Make a Bigger Impact by Saying Less, thinks he has the answer.

His “BRIEF” method of communication is a handy five-step guide to writing a concise sales email. In an age where Americans consume an average 34 gigabytes of content a day, “brevity is not a nice to have — it’s a need to have,” McCormack told Fast Company“.

The Simple 5-Step Method for Writing Sales Emails Prospects Will Actually Read

HubSpot