‘4 Steps to Writing Killer Prospecting Emails’ – Business.com
Marc Wayshak says, “Your prospects receive hundreds of emails every day, and most of them get sent straight to spam. When your prospects scan their email inboxes, you only have a few seconds to win them over. They’ll glance at your email address, the subject line, and the first 50 to 60 characters of your email. Then they’ll decide: Read it or delete it?
Simply put, you need a strong strategy to set your emails apart from the hundreds of mediocre prospecting emails out there. Whether used as an initial point of contact or as a supplement to a phone call, your emails can be a powerful prospecting tool if you write them wisely.
So how can you ensure that clients actually open your message and even take the time to respond? Here are four key steps to writing killer prospecting emails, every time.
1. Be concise
Remember: your prospect is sifting through hundreds of emails a day. Long emails are annoying and overwhelming prospects simply won’t read them. A great salesperson will keep emails down to just a few sentences so that prospects can read them at a glance”.
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