‘Almost 50% of top sites have integrated one or more of Facebook’s technologies: Stats’ – Econsultancy

Nikki Gilliland says, “If you’re one of those people that claims they don’t really use Facebook – you might be doing it more than you realise.

New research by SimilarTech has explored to what extent people are exposed to Facebook outside of the main domain itself.

Essentially, this means the various bits of software – things like apps, sharing widgets, comment boxes and retargeting pixels – that the brand has developed in order to extend its reach.

Here are some interesting findings taken from the report.

Facebook is used by nearly half of all top websites

Out of the 100,000 most-visited websites in the world, 47% now use one or more Facebook technologies.

Facebook Connect holds the biggest share, followed by the social plugin and like button”.

Almost 50% of top sites have integrated one or more of Facebook’s technologies: Stats

Econsultancy