‘Long-term SEO: Proving the value now’ – Search Engine Land
Casie Gillette says, “Last month, my colleague Derek Edmond wrote a column here on Search Engine Land discussinghow to improve your value as a strategic SEO partner. The post included suggestions around reporting dashboards, software knowledge and industry-specific networking.
What I liked about the piece was the implication that to show value, we have to do more than just provide recommendations. But it also got me thinking about the value of the recommendations themselves.
If you search “show SEO value,” you’ll get a slew of posts discussing how to use data and reporting to make your case. Yes. We should do that. But what if the data isn’t in your favor just yet?
How do you show the value of long-term SEO recommendations in the short term?
Before we get into the actions themselves, let me clarify what I mean by “long-term SEO.” To me, this refers to things that generally take a longer period of time to have an effect on SEO progress. This includes subdomain transitions, link-building programs, Schema recommendations, HTTPS implementation and more.
Take HTTPS as an example. As search marketers, we know there is long-term value in transitioning to a secured site. The web is moving in a more secure direction, users want trust, and heck, Googlehas stated it’ll give preference to secured pages”.
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