‘Marketing is failing at its top priority: Three findings from new research’ – Econsultancy

Arliss Coates says, “In new research, Econsultancy has discovered startling ways modern marketing is failing at what should be its top priority: Recognizing customers as individuals across devices and media.

It began with a premise that won’t startle many data-weary marketers – that despite the assurances of the vendor community, achieving true customer recognition isn’t easy and isn’t happening for many companies.

Customer recognition is the end-all, but we’re far from the end

When we look at marketers’ priorities in the chart below, we find a focus on personalizing messaging and the larger customer experience. But there is an alarmingly wide and consistent discrepancy; organizations simply don’t have the skills and capabilities they need for growth”.

Marketing is failing at its top priority: Three findings from new research

Econsultancy