‘Twitter: The Company No One Wants to Buy’ – Entrepreneur
Nathan Sinnott says, “Last week Twitter’s most enthusiastic and likely buyer —Salesforce — punctured the hopes of many Twitter users, and tech bods, when they formally declined to buy the social media business, saying Twitter is not the right fit for them. To make matters worse, and of course to be expected, Twitter shares took a beating following the announcement and interestingly, Salesforce shares rose.
Chatter on the topic has been nothing short of epic, with reports Twitter is on the market, and talking with Microsoft, Google, Disney and Salesforce. The impact played out as a profound positive boost to the company’s stock as investors began dreaming about the cash to be made from a sale.
Despite all of these apparent discussions, and some public statements made by a handful of companies confirming their lack of interest in an acquisition, the question must be asked — why doesn’t anyone want to buy Twitter? The social network has over 300 million active users, has been what some would term as the number one platform for the2016 U.S. election, and retains its gong as the go-to property for anyone who has to say anything online”.
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