Tim Peterson says, “Twitter’s third-quarter earnings report and corresponding call with analysts on Thursday covered a lot of things you probably already knew about the company. Its ad revenue continues to grow, but slowly. Its monthly audience continues to grow, but slowly. It still hasn’t turned a profit. Its ads are getting more engagements, but it’s getting less money per engagement.

But there were a few new things to learn about Twitter’s business.

Every day, Twitter is winning millions of new users, but every day, Twitter is losing almost as many

Twitter execs used to point to major events like the Super Bowl or the US presidential election as top opportunities to attract new users or bring back people who stopped using Twitter. So it would make sense that the Democratic and Republican National Conventions in July, the Summer Olympics in August, and the first US presidential debate in September would draw new users. Nope.

“Did the Olympics and election drive [Twitter’s] acceleration in metrics? What I would say is no,” said Twitter CFO Anthony Noto during Thursday’s earnings call. When it came to the Olympics in particular, “there was less than 100,000 [daily active users] over that 17-day time period using a seven-day average that would get attributed to the Olympics,” he said”.

What advertisers should know from Twitter’s Q3 2016 earnings call

Marketing Land

Sharing is caring