‘Why is UniLad the most-viewed video publisher in the world?’ – Econsultancy
Nikki Gilliland says, “When it comes to the biggest media properties in the world, the likes of Buzzfeed or Vice might be obvious candidates.
A brand you might not expect to appear in the list is UniLad.
However, with more than 19m fans on Facebook and over 3bn video views in September alone – it now ranks an impressive number two in the world.
UniLad also tops the chart for most popular video creators.
So, what exactly makes Unilad’s use of video so successful?
Here’s a closer look at how and why it is among the most-watched.
Targeting a mobile generation
Like Buzzfeed, UniLad targets Generation Y – an audience between the ages of 18 and 35″.
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