Paul Cheney says, “We talk a lot about a/b testing here on MarketingExperiments. What we don’t usually talk about is a/b testing for the mobile web…especially testing within mobile apps.

I thought we should change that. As I was scouring the web looking for mobile a/b tests, I found this 2-year old video by Amazon.

Apparently, Amazon Web Services (AWS) at one point had an a/b testing feature that is now closed
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When they had testing, however, one app developer used it extensively and shared their experiences in a promotional video for the feature on Amazon. The developers were behind the game Air Patriots. Russell Caroll was the Senior Producer for the game and Julio Gorge was the Game Development Engineer. The game is a kind of aerial take on the classic tower defense game genre”.

5 a/b test ideas for mobile gaming apps

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