Polly Allof says, “When done correctly, surveys (and polls) provide a way to quantify user opinion. Mobile app surveys can be used to gauge user satisfaction, get feedback on new functionality, understand why a feature isn’t being used, or simply to collect feedback quickly.

Conduct surveys the right way comes down to aligning with these five best practices:

1. Segmenting the audience

To generate results that are useful and valuable, segment the users to survey. For example, if your survey is about feedback on a new feature, survey, only the users who use the new feature and initiate the survey immediately after the new feature is used. The most genuine responses will come at that moment: right after they try the feature the first time.

If you are surveying to gauge overall app satisfaction, segment the audience based on a minimum number of app sessions within a given timeframe”.

5 Best Practices for Mobile App Surveys

Business.com

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