Nikki Gilliland says, “Fat Face has recently relaunched its website with a brand new design.

Having previously suffered from slow load times and clunky filters – it now looks and feels far more streamlined.

On an initial browse, apart from being an improvement on the old site, nothing majorly impressive stands out.

However, there are a few features that are worth a mention, which certainly contribute to a winning user experience overall.

Here’s a roundup of the new site’s best bits.

Seamlessly integrated video

The decision to include such a large video on the homepage is a bold move.

However, seamlessly integrated into the page, it does not feel intrusive. In fact it could easily be mistaken for another image”.

Eight features to appreciate on Fat Face’s new ecommerce site

Econsultancy

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