Nick Hammond says, “Although it is nearly seven years since Time Magazine observed that Facebook was ‘the site that ate the internet’, in the intervening years the social network has only increased its influence in the digital space and beyond. 

In the 2016 Interbrand ranking of world’s most valuable brands, Facebook climbed eight places up the list to 15th, and is the fastest grower, with its brand value up almost half (48%) to $32.6bn.

On a daily basis, developments at Facebook take up a large amount of digital news column inches; but what do all the recent changes mean for marketers?

How can you best take advantage of the ever-changing opportunities on Facebook’s many channels?

Here then, are some highlights of the latest commercial opportunities with Facebook.

Facebook Workplace

Facebook’s first enterprise offering has hit the ground running, claiming 1,000 global organisations and 100,000 groups, many of which had been using the previous service, Facebook at Work”.

Facebook: A handy roundup of its latest developments and commercial opportunities

Econsultancy

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