Timothy Carter says, “Blogging is challenging — don’t let anyone tell you otherwise. But as they say, nothing worth having comes easy. If you’re going to take the time to launch and grow a blog, you can’t afford to give up prematurely.

Here are a few reasons why people give up — and what you can do to stay on track.

1. Uninterested in subject matter

“You need to enjoy your subject matter,” entrepreneur Neil Patel emphatically says in a blog post. “Nobody is forcing you to pick a topic that you loathe. Pick something that energizes you, excites you and keeps you going! Here’s why this is important: You’re going to be dealing with this topic a lot. You don’t want to be saddled with a topic that makes you want to punch someone. You want to dive into something that gives you joy.”

You may think you’re restricted to the business you run or industry you operate in, but there’s ample room for creativity. Just because you sell farming equipment doesn’t mean you have to write exclusively about farming equipment. You could also write about weather patterns, harvesting techniques and advice for keeping equipment properly tuned.

Find a topic that interests you and provides value to your readers. That’s the only way to stay on track”.

Here’s why bloggers give up (and how you can stay on track)

Marketing Land

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