‘The One Content Marketing Question You Need to Ask’ – CMI
Michele Linn says, ““The latest issue of CCO didn’t arrive. Can you please verify that I am still on your list?”
While this comment may seem problematic, I can’t think of a better compliment. Someone is missing the content we are publishing.
Today’s post is a post we published last year, but we wanted to update and bring it back — and add more examples from our community — because it’s something you need to be thinking about.
How would you answer this question?
Would anyone miss your content if you did not publish it?
This is a question Joe Pulizzi has asked — and it’s something he talks about in his book, Content Inc. As Joe explains:
“Let’s say someone rounded up all your content and placed it in a box like it never existed. Would anyone miss it? Would you leave a gap in the marketplace?
If the answer is no, then we’ve got a problem, Houston”.
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