Richard Stevenson says, “Some months ago, a colleague of mine ordered a pair of shoes from an online store. When they unpacked the parcel during lunchtime, there was a leaflet in it with pictures of three friendly looking men working in the shipping department of that online shop: With a marker, there was a cross below one of them, indicating that Toby was the person who packed the parcel. Did I need we know that? No, not really, but it did it turn the anonymous online store into a likable business run by real people.

This is just one example of how online stores can make themselves unique. The competition is tough, so it definitely is a good idea to focus on what makes you distinctive and unique.  Let’s be honest: Often online shoppers do not care much if they buy a product in the web shop “Fashion Empire” or from their competitor “Empire Fashion”. These customers go with the shop who is offering the right product for the right price in the right delivery time.

If your shop offers a unique experience, you can become the unicorn in a herd of horses. Your customers are more likely to remember you and increase the chances of them buying again. In the best case, the buyer will talk to their friends about your online shop and how it made them feel”.

5 Ways to Make Your Online Store Stand Out

Business.com

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