Patricio Robles says, “Facebook-owned Instagram is home to many brands, and is particularly popular among industries that lend themselves to stunning photography, like fashion. 

But brands in industries that aren’t as photogenic can find success on Instagram.

Case in point: The Financial Times (FT).

As detailed by Digiday’s Lucinda Southern, the FT, which has invested heavily in its digital efforts, grew the number of followers on Instagram from 40,000 last year to over 286,000 today.

And it has strong momentum, with thousands of new followers being added every day.

What has enabled the FT to grow its follower ranks on Instagram so substantially?”.

The Financial Times finds unexpected social success on Instagram

Econsultancy

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