‘When going HTTPS, don’t forget about local citations!’ – Search Engine Land
Andrew Shotland says, “Migrating your site to HTTPS is all the rage these days. Google is on the record as saying that using “https” in your URLs can give a site a ranking boost.
That said, going HTTPS has its share of SEO challenges. Here are but a few of the HTTPS horror stories we have witnessed over the past year:
- Sites go HTTPS and don’t redirect or canonicalize the HTTP URLs to their HTTPS versions.
- Sites go HTTPS without telling the SEO team, who freak out when they check into Google Search Console and see branded traffic has started to tank (Hint: check the HTTPS profile in Google Search Console that no one set up because you forgot to tell the SEO team).
- Sites go HTTPS without making the site truly secure. For example, if you are serving your CSS file from an HTTP URL, you will need to update the CSS URLs to HTTPS. If you don’t do this, your browser may start to show an insecure warning like this”.
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