‘Why chatbots are an important opportunity for retailers’ – Econsultancy
Bart Mroz says, “With Facebook Messenger now able to accept payments through chatbots, a new era of ecommerce is here.
The new functionality lets retailers accept payments directly, right there within a Messenger conversation with a user.
This is huge. As of February of this year, Facebook Messenger surpassed 1bn monthly active users, and WhatsApp hit that same mark in July.
For many years messaging platforms like these were void of brand or business integration opportunities, aside from general brand awareness and customer engagement.
After all, even the world’s largest corporations don’t have the resources that would be needed to personally engage in conversations with millions of individual consumers simultaneously”.
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