Lydia Belanger says, “Marketers can grumble all they want about non-loyal millennials, but that doesn’t change the reality that they’re going to need to adapt if they wish to capture this younger market.

New data shows that 18-to-34-year-olds do in fact want to commit to specific products and companies. A recent survey by Facebook IQ of 14,700 U.S. adults and found that millennials are 1.75 times as likely as baby boomers to say that they’d like to be more loyal to brands. The survey examined sentiments and behavior related to five industries: auto insurance, airlines, hotels, grocery and restaurants.

Related: Data ‘Changes a Brand From a Promise to an Outcome’

Millennials have different habits and expectations than their parents’ generation. Technology allows them to move around for work, and moving is 1.44 times more likely to be a barrier to them buying auto insurance than it is for boomers. The tech-savvy younger generation also expects to be able to get in contact with brands quickly, and it turns them off when airlines and hotels aren’t readily reachable”.

Facebook Data Reveals What’s Stopping Millennials From Being Loyal to Brands

Entrepreneur

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