Lindsay Kolowich says, “Landing pages exist to serve one purpose: getting website visitors to convert to the next stage in the buying journey. Although their purpose is simple enough in theory, actually designing a successful landing page requires some detailed planning and creative testing.

Regardless of what your business is selling or the conversion action you hope to instigate, it’s helpful to get inspired by seeing what other great landing pages look like. And because there’s no one “right” way of doing a landing page, you’ll want to check out examples from lots of different industries for different stages of the buying process.

Want to get inspired? Check out the great landing page examples below. New Call-to-action

Disclaimer: I don’t have access to the analytics for each of these landing pages, so I can’t tell you specifically how well they convert visitors, contacts, leads, and customers. But many of them do follow best practices while also implementing a few new experiments that could give you ideas for your own landing pages.

12 Great Examples of Landing Page Design

1) Lyft

We love that on Lyft’s landing page, they zero in on their drivers’ main motivation: earning money easily.

We also love that, in addition to the “Apply Now” form, drivers can type their city and the number of hours they might drive for Lyft in a week to calculate how much they’d make”.

12 Great Landing Page Examples You’ll Want to Copy

HubSpot

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