’14 Signs Your Sales Email Is Actually Spam’ – HubSpot
Emma Brudner says, “Even if you have a steady stream of inbound sales leads surging into the pipeline, odds are, you’ll have to supplement your funnel from time to time with outbound prospecting. And that’s totally fine … if you go about it in the right way, that is.
Sales emails, when written well and sent to the right people, can be incredibly effective tools to generate new customers. But when they’re written poorly and devoid of value, nothing prompts recipients to flag a message as spam faster.
Sending valuable, customized, personalized sales emails is a legitimate sales tactic. Blasting out spam is not. So how can you tell if a cold sales email actually spam? Use these 14 signs to make the call.
How to Tell if Your Sales Email Is Warm Outreach or Spam
1) The email doesn’t use the recipient’s first name.
We’ve all gotten emails addressed to “Hi [prospect]” or “Dear Sir or Madam.” Did you read the rest of the message? I didn’t either”.
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