‘5 Reasons You Need a Content Marketing Strategy Right Now’ – Entrepreneur
Neil Patel says, “Content marketing has proven to be insanely effective, and can be integral to building the trust that inevitably leads to conversions. Stratabeat even found that “80 percent of business decision-makers prefer to get company information in a series of articles, versus an advertisement.”
But, like most other digital-marketing techniques, content marketingisn’t something you want to jump into blindly.
Just as a football team doesn’t storm out onto the field without a thorough game plan, you don’t want to haphazardly produce content without first devising a strategy. In fact, research from the Content Marketing Institute and Marketing Profs found that, “Marketers who have a documented strategy are not only more effective but also less challenged with every aspect of content marketing.”
Here are five specific reasons why you need a content marketing strategy right now.
1. Ensure cohesiveness.
Most campaigns involve multi-channel distribution where content is spread out across a variety of mediums. For example, I’ve done everything from blog posts and and social media to webinars and guides. That’s the great thing about content marketing. There’s a lot of freedom, so you can reach your audience via a plethora of channels”.
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