‘A Guide to Contextual Marketing’ – MarketingProfs
Alla Bogdan says, “In his seminal blog post about social media marketing, Neil Patel writes that “social media marketing is the process of creating content that is tailored to the context of each individual social media platform, in order to drive user engagement and sharing.” He goes on to say that while it’s important to create content that works, it also has to make users want to share it.
What better way to do that than by delivering the content people want to see, via the channel they want to use, at the time they want to see it?
Understanding the basics of contextual marketing will help you accomplish that feat.
What is contextual marketing?
Contextual marketing involves getting the right message to the right person at the right time. It uses content that starts a conversation and engages customers to create a meaningful and lasting experience”.
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