Nikki Gilliland says, “Amazon might be your first port of call for a new book or a kitchen blender – but what about clothes?

According to analysis by Cowen & Co, more people than ever are shopping for fashion on the site.

In fact, it has even been predicted that Amazon will overtake Macy’s to become the biggest clothing seller in the US next year.

So what does this mean for the future of fashion retail?

Here’s a bit more on the story.

Amazon takes on apparel

Like a lot of people, I had been vaguely aware of Amazon selling clothing and accessories, however, I had always assumed that this was only external brands selling via the site’s marketplace”.

Amazon predicted to become the biggest fashion retailer in the US

Econsultancy

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