‘Four email marketing basics to always keep in mind’ – Econsultancy
Ben Davis says, “Econsultancy has published a new report titled The Fundamentals of Email Marketing.
Subscribers can download the report in full. Here, I have picked out just a few slivers of wisdom.
Some of these points are marketing 101, but with so much new technology on the market, practitioners must keep the fundamentals in mind.
1. SMART objectives and a contact strategy
It’s worth going right back to the basics of setting SMART objectives. Email is often the get-out-of-jail-free tactic that marketers use when they’re in need of uplift in sales or conversions.
But, as the saying goes, act in haste and repent at your leisure. Marketers should take the time to set objectives for every email that are:
- Specific
- Measurable
- Achievable
- Realistic
- Timed”.
Comments are closed.
