‘How six online retailers are combatting wrong-size returns’ – Econsultancy
Nikki Gilliland says, “According to recent research, serial returners are on the rise.
This is the term used to describe online shoppers who send back more items than they keep.
However, this behaviour is not usually due to indecision, but rather the confusion over variations in size and fit.
It’s been suggested that online retailers should request the personal measurements of consumers, and in a recent survey on the subject, 60% said they would be willing to provide this information if it meant they’d be guaranteed the perfect fit first time.
While it’s unlikely that this practice will be implemented any time soon, there are some exisiting ways retailers can help to prevent the problem from happening quite so much.
Apparently, shoppers are more likely to buy a garment if the product description describes the cut and fit. What’s more, 90% are more likely to buy an item if it includes specific dimensions and measurements”.
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