‘Social Video Throwdown: Pinterest Enters the Ring With Facebook and Twitter’ – Entrepreneur
Aaron Agius says, “In August, Pinterest followed other major social platforms by launching full video ads for brands. More options for video marketing can only be good news for marketers, and here’s why I think so:
- One-third of all online activity is spent watching video
- 90 percent of users say seeing a video about a product is helpful in the decision process
- Shoppers who view video are 1.81 times more likely to purchasethan non-viewers
But each social platform has its own audience and way of presenting video content, so you should create a unique strategy for each. Read on to learn the key features of social video ads on Pinterest, Facebook and Twitter.
Pinterest.
Pinterest is now offering mobile-only Promoted Video, delivered via a Cinematic Pin. This is basically an animated GIF that plays a few frames from the video as people scroll past. To actually see the video and hear the sound, people have to tap on the teaser.
Promoted Videos can be horizontal, vertical, or square and last as long as five minutes. Pinterest also allows you to hand-select six pins to support your video content and encourage engagement”.
Social Video Throwdown: Pinterest Enters the Ring With Facebook and Twitter
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